HExA Approach

HExA IS MORE THAN A PROCESS,
IT’S A WAY OF THINKING!

Key Aspects of HExA

HExA

The Human Experience Approach

A customer-centric process that empowers us to swiftly identify, build, and test products and experiences to meet our customers' needs effectively.

Empathize

To create meaningful innovations, it’s important to know user behavior.

  • Empathy is the centerpiece of the HExA design process.
  • To empathize is to understand people within the context of the design challenge.
  • Observe, engage, watch, and listen form the core of empathy.
  • Good designs are built on a solid understanding of these core values.

hexa design thinking empathize process

hexa design thinking define process

Define

Framing the right problem is the only way to create the right solution.

  • Defining is organizing all observations and draw parallels across the users’ current experiences.
  • Defining is organizing all observations and draw parallels across the users’ current experiences.
  • It’s about identifying unmet user needs and asking questions such as – Is there a common pain point experienced by different users?

Ideate

It’s not about coming up with the ‘right’ idea, it’s about generating a range of possibilities.

  • Ideate represents a process of ‘going wide’ in terms of concepts and outcomes.
  • Ideation provides both the fuel and source material for building prototypes and getting innovative solutions into the hands of end-users.
  • Ideation is not simply finding a single, best solution but it’s about pushing for widest range of possible ideas.

hexa design thinking ideate process

hexa design thinking prototype process

Prototype

Build to think and test to learn.

  • A prototype can be anything that a user can interact with – be it a wall of post-it notes, a gadget put together, a role-playing activity, or even a storyboard. Ideally, it’s biasing towards something a user can experience.
  • Prototype involves iterative generation of artefacts intended to answer questions like “What to test with the user? What sort of behavior is expected?”

Test

Testing is an opportunity to learn more about the solution and the end-user.

  • Testing is another opportunity to understand user.
  • Unlike initial empathy, testing facilitates clearer framing of the problem and more prototypes to test.
  • In testing, the feedback is solicited from the test users about the created prototypes.

hexa design thinking testing process

hexa design thinking implement process

Implement

It’s about taking an idea in your head, and transforming that idea into something real.

  • The success of design thinking lies in its ability to transform an aspect of the end user’s life.
  • This sixth step — implement — is crucial.
  • It’s about putting the vision into effect and ensuring that the concept is materialized and touches the lives of the end users.

Human Experience Approach or HExA methodology is a human-centric design process that we employ to quickly identify, build, and test its way to success. It is our organization’s go-to method for building products and experiences for our customers.

HExA allows our organization to spend less time planning and more time doing. It helps us see the world through the eyes of our customers at every step of the way. The Human Experience Approach (HExA) is a human-centric design process we utilize to swiftly identify, build, and test our way to success. It serves as our organization's primary method for creating customer-oriented products and experiences. Our organization spends less time planning and more time taking action. It enables us to view the world from our customers' perspective at every stage of the process.